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But the yellow smiley face that lies at the
root of all those internet emoticons has a
real history to it that few people know
about.
The smiley didn't become widely popular until Bernard
and Murray Spain began using it as a design for
novelty items in the 1970s. The simplicity of both the image and the
accompanying message gave a clear and potent
reminder to busy and stressed people to keep life
simple and enjoy every moment.
In 2006 Wal-mart
used the icon in a popular advertising campaign and
attempted to claim the copyright to the image in the
USA, which caused legal friction with Harvey Ball
and an unrelated company "Smiley World" which holds
the copyright to the image in many countries.
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